January 2008
3 posts
MTV innovating in the social space
After neglecting to buy Myspace a few years back, MTV is finally redeeming themselves in the social space. No longer chasing the dream of a single overarching social network for the entire channel, MTV’s social strategies are increasingly niche. They also blazing new paths in two interesting social strategies: leveraging mini-celebrities and social networks as games. Click here to read...
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Cloverfield campaign goes beyond 'viral'
If you’re the slightest bit involved in the new media industry, you should to take a serious look at the campaign for the movie Cloverfield. I’ve been following most of the online developments since the release of the first trailer and have been nothing but impressed. In fact, what Abrams is doing goes far beyond a simple viral campaign, he is really evolving storytelling itself. Yes,...
