November 2008
1 post
How automotive marketers should be using social...
Here’s a recent post I wrote for The Headlight Blog
It’s no secret that automotive marketers will be slashing budgets over the next year. Social media programs, often classified as experimental, may likely end up on the chopping block, but perhaps wrongly so. In 2009, marketers mustn’t drop social media all together in a recession; instead they should refine what social media means to...