June 2008
20 posts
They are targeting me because I am an adminstrator of a bunch of Facebook business pages. Quite a pitiful banner ad if you ask me. It kinda reminds me of the “head-on apply directly to the forehead” ad, but not funny or effective.
On a conference call with google opensocial developer advocate. Do you have any questions I should ask?
How to save your corporate website
Your corporate web site is dying.
Yes, that all-important expression of your brand known as the corporate Web site is becoming irrelevant because consumers prefer to learn about you by going to independent online forums and review sites instead of hearing the slickly-produced messages on your own site. And unless…
Read the rest of my whitepaper at Slant, Avenue A | Razorfish’s...
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Circuit city looks at % user gen content produced by user, net promoter rate and gross margin dollars per year from social media. Not bad!
So far no mentions of google/facebook friend connect at OMMA social. Pretty shocking given the potential impact #ommasocial
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Lego VP is trying to integrate online social media w/ offline retail like putting links to discussion forums at point of sale.
At OMMA listening to Josh Bernoff speak about the Groundswell
I have mixed feelings about TimesPeople. Passive sharing of read articles to fbook - good. Yet another place to “follow” people - bad.
Nick O’Neill has some interesting thoughts about the combo of Facebook’s upcoming payment system and FB Connect. http://tinyurl.com/5beh5o
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Dell's Regeneration Ad
When’s the last time you saw an ad that is worth embedding? As for the campaign that came before it, great work on that as well. When every brand was tripping over themselves to make a Facebook application (99% of which bombed), they went ahead and sponsored a successful one in Graffiti. I hate to keep praising Dell for their social media efforts, but their work makes that near...
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I hope the Yahoo/Google announcement is not what I think it is. Search needs competition. Too much innovation at stake.
At the Conversational Marketing summit. Brands as Content panel was surprisingly good.
Spoke w/ Visible Technologies about their social monitoring and response tool today. The response piece is nice. http://tinyurl.com/3c24yy
Just checked backed into iminlikewithyou. Every time I visit i stumble upon a few more social gems. www.iminlikewithyou.com