Jesse Pickard's Thoughtstream

Jun 26

On a conference call with google opensocial developer advocate. Do you have any questions I should ask?

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How to save your corporate website

Your corporate web site is dying.

Yes, that all-important expression of your brand known as the corporate Web site is becoming irrelevant because consumers prefer to learn about you by going to independent online forums and review sites instead of hearing the slickly-produced messages on your own site. And unless…

Read the rest of my whitepaper at Slant, Avenue A | Razorfish’s digital perspectives newsletter.

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Jun 25

Xobni integrates LinkedIn Another great use of the LinkedIn API. Can’t wait to see more social networks leverage their relationship data in the way LI has.

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Jun 24

Timesheet offenders at Avenue A | Razorfish publicly shamed

My company is publicly shaming people who are late with their timesheets by circulating faces of the violators on our office tvs. Humiliating or all in good fun?

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Jun 23

Circuit city looks at % user gen content produced by user, net promoter rate and gross margin dollars per year from social media. Not bad!

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So far no mentions of google/facebook friend connect at OMMA social. Pretty shocking given the potential impact #ommasocial

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Another saavy digital play from Obama

The Barack Obama campaign could have easily settled for creating a profile on LinkedIn and called it a day. Instead, they started a dialog with the community. So far over 2000 people have answered this question.

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Lego VP is trying to integrate online social media w/ offline retail like putting links to discussion forums at point of sale.

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At OMMA listening to Josh Bernoff speak about the Groundswell

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Jun 18

Nick O’Neill has some interesting thoughts about the combo of Facebook’s upcoming payment system and FB Connect. http://tinyurl.com/5beh5o

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I have mixed feelings about TimesPeople. Passive sharing of read articles to fbook - good. Yet another place to “follow” people - bad.

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Dell's Regeneration Ad

When’s the last time you saw an ad that is worth embedding? As for the campaign that came before it, great work on that as well. When every brand was tripping over themselves to make a Facebook application (99% of which bombed), they went ahead and sponsored a successful one in Graffiti. I hate to keep praising Dell for their social media efforts, but their work makes that near impossible.

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Jun 12

Called a “brick and mortar version of Etsy“, Endossa is a collective store in Sao Paulo that sells products from upcoming designers. The shop rents out boxed sections which can be customized any way the sellers want, and Endossa doesn’t get a commission from the sales. They also provide inventory tracking software and list all the products on the shop website.

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I hope the Yahoo/Google announcement is not what I think it is. Search needs competition. Too much innovation at stake.

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