Jesse Pickard's Thoughtstream

Cloverfield campaign goes beyond 'viral'

If you’re the slightest bit involved in the new media industry, you should to take a serious look at the campaign for the movie Cloverfield.

I’ve been following most of the online developments since the release of the first trailer and have been nothing but impressed. In fact, what Abrams is doing goes far beyond a simple viral campaign, he is really evolving storytelling itself.

Yes, there have been lot of movies that release new media components. However, Cloverfield is different. All elements (online, TV, film, mobile) are woven together with tremendous thought to create a true multi-channel story for viewers to follow. The result is a very engaging experience.

It would take me a week to recap the entire campaign, so get up to speed at cloverfieldclues.com