Jesse Pickard's Thoughtstream

Jan 31

MTV innovating in the social space

After neglecting to buy Myspace a few years back, MTV is finally redeeming themselves in the social space. No longer chasing the dream of a single overarching social network for the entire channel, MTV’s social strategies are increasingly niche. They also blazing new paths in two interesting social strategies: leveraging mini-celebrities and social networks as games.  Click here to read more 

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