Jesse Pickard's Thoughtstream

JessePickard.com mentioned in Going Social Now blog

I’m very happy to have been mentioned in Shiv Singh’s Going Social Now blog. He mentions my thoughts from a conversation we had last week about Facebook’s slumping UK and US numbers. To summarize, I think ” Facebook Fatigue” is less about total disenchantment of the Facebook by all users, and more about the natural product lifecycle for Adult (25+) Facebook users. Check out the full comment below.

I think it is wise to take a step back from the blanket term “Facebook Fatigue” and see why these numbers are on the downturn. For adults, the experience of Facebook is naturally much stickier in a user’s first few months on the site. You’re busy connecting with all your past friends and building a profile. Once that is done, there is less reason to be on FB for busy adults. After all, they have kids and job to deal with and FB doesn’t help them manage these things. In the future, I see most adult users using Facebook to post pictures, add contacts and occasionally update major info in their profile. 2007 was a massive year for the 25+ FB market. I think the small slump reflects the fact that this market is getting saturated in the US, and the adult users are backing into less active FB usage I spoke of above.