Widget builder Sprout has been a favorite company of mine for a while. Not only do they continue to innovate in the sometimes-boring widget space, but they do it all from the beaches of Hawaii, where their company is based.
Here’s a widget describing their new FanKits product. Fankits allows consumers to fully customize branded widgets using both Sprout tools and a host of third-party services (including Imeem’s powerful music library api).
When fans create their own unique instance of a widget, they will be much more apt to share it with their friends and embed on their blogs and profiles. Nobody wants to be a brand advocate that just shills for the company by sharing standard branded widgets. It also results in a better experience for the viewer because they are looking at a widget that represents their friend as well as the brand.
