In the past two weeks we’ve seen the first live uses of Facebook Connect by Red Bull and The Insider
Although it’s great to see something live, I can confidently say that what you see at Red Bull and The Insider is just the tip of the iceburg.
Every time you log in with your Facebook connect account you are giving the website access to everything in your Facebook profile. This means your friends, pictures, interests, groups, workplace, videos, the list goes on. All of this is incredibly powerful information that will vastly improve web services. Its like a Facebook application, but with an ability to live outside the walls of Facebook.
For more details, check out my white paper A New Frontier of Social Influence: Portable Social Graphs. I co-wrote with Shiv Singh and Ray Valez. Pay particular attention to the scenario at the end to see what a diet site would look with Facebook Connect.
I’m very excited by the possiblity of Facebook Connect and surprised that more people aren’t buzzing about it. Stay tuned for more from me on this subject soon.
