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<rss version="2.0"><channel><description>Jesse Pickard is a digital marketer that specializes in social media. The thoughts and opinions expressed on this tumblog are his and do not represent his employer  Avenue A | Razorfish.  You can contact Jesse by email at jessepickard@gmail.com  or through any of the social networks listed below




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</description><title>Jesse Pickard's Thoughtstream</title><generator>Tumblr (3.0; @jessepickard)</generator><link>http://www.jessepickard.com/</link><item><title>An Evolving Cultural Curiosity: We Need A Fake Follow - Uh...no we don't</title><description>&lt;a href="http://www.techcrunch.com/2008/08/06/an-evolving-cultural-curiosity-we-need-a-fake-follow/"&gt;An Evolving Cultural Curiosity: We Need A Fake Follow - Uh...no we don't&lt;/a&gt;: &lt;p&gt;&lt;b&gt;&lt;a href="http://www.techcrunch.com/2008/08/06/an-evolving-cultural-curiosity-we-need-a-fake-follow/" target="_blank"&gt;Michael Arrington says Twitter (and Friendfeed) needs a fake follow&lt;/a&gt;.&lt;/b&gt; What is a fake follow? “The Fake Follow looks like a normal follow to the other person, but to me it’s like I didn’t follow them at all. This solves the ego stroking issue (and related problems) that so many people have, and it keeps the content stream clean and usable.”&lt;/p&gt;
&lt;p&gt;&lt;b&gt;I think this is a terrible idea.&lt;/b&gt; When Twitter says that someone is following me, I consider them an audience for my tweets. I will then write tweets based on the audience I think is listening to me. I lose confidence in the Twitter service if I think some of those people are fake following me. Maybe I assume most of my audience is fake following me and I don’t think my tweets are worth sending. The fake follow brings an unwanted element of deception into Twitter that will cause many problems.&lt;/p&gt;
&lt;p&gt;Social technologies should always be as transparent and authentic as possible. The same goes for social media marketing.&lt;/p&gt;</description><link>http://www.jessepickard.com/post/44954849</link><guid>http://www.jessepickard.com/post/44954849</guid><pubDate>Wed, 06 Aug 2008 12:18:00 -0400</pubDate></item><item><title>Brainstorming 2.0
I desperately want to give this a product a...</title><description>&lt;object type="application/x-shockwave-flash" width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=1376984&amp;server=vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF"&gt;&lt;param name="quality" value="best" /&gt;&lt;param name="allowscriptaccess" value="always" /&gt;&lt;param name="allowfullscreen" value="true" /&gt;&lt;param name="scale" value="showAll" /&gt;&lt;param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=1376984&amp;server=vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF" /&gt;&lt;embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1376984&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;b&gt;Brainstorming 2.0&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;I desperately want to give this a product a try during the next pitch I work on. It could be really helpful for big group brainstorms.&lt;/p&gt;</description><link>http://www.jessepickard.com/post/43832495</link><guid>http://www.jessepickard.com/post/43832495</guid><pubDate>Mon, 28 Jul 2008 13:03:00 -0400</pubDate></item><item><title>Has anyone else seen the vampire viral marketing all over the place? What is the product?</title><description>Has anyone else seen the vampire viral marketing all over the place? What is the product?</description><link>http://www.jessepickard.com/post/43781259</link><guid>http://www.jessepickard.com/post/43781259</guid><pubDate>Mon, 28 Jul 2008 03:40:24 -0400</pubDate></item><item><title>Las Vegas local news station features “punch you in the...</title><description>&lt;img src="http://media.tumblr.com/UTLcksgZrbtf2jmi4JDmte6P_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;Las Vegas local news station features “punch you in the face” product placement. These McDonald’s ice coffee are fake, undrinkable models that are designed to always look icey fresh.</description><link>http://www.jessepickard.com/post/43431662</link><guid>http://www.jessepickard.com/post/43431662</guid><pubDate>Thu, 24 Jul 2008 17:23:57 -0400</pubDate></item><item><title>Read Jeremiah Owyang’s soc net marketng report. He doesnt sugarcoat. Sad but true- many big...</title><description>Read Jeremiah Owyang’s soc net marketng report. He doesnt sugarcoat. Sad but true- many big brand social media programs continue to fail.</description><link>http://www.jessepickard.com/post/43268813</link><guid>http://www.jessepickard.com/post/43268813</guid><pubDate>Wed, 23 Jul 2008 10:04:49 -0400</pubDate></item><item><title>LinkedIn’s New York Times partnership is the latest in a string of innovative moves over the...</title><description>LinkedIn’s New York Times partnership is the latest in a string of innovative moves over the last year &lt;a href="http://bit.ly/3LJdc8" target="_blank"&gt;http://bit.ly/3LJdc8&lt;/a&gt;</description><link>http://www.jessepickard.com/post/43248789</link><guid>http://www.jessepickard.com/post/43248789</guid><pubDate>Wed, 23 Jul 2008 07:02:04 -0400</pubDate></item><item><title>New York Times is now suggesting headlines to readers based on...</title><description>&lt;img src="http://media.tumblr.com/UTLcksgZrbqbjn43iS4kyPcZ_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p class="MsoNormal"&gt;New York Times is now suggesting headlines to readers based on their LinkedIn profile data. Here’s a &lt;a href="http://bit.ly/1CRf5T" target="_blank"&gt;blog post&lt;/a&gt; that goes into greater detail about it.&lt;/p&gt;</description><link>http://www.jessepickard.com/post/43150817</link><guid>http://www.jessepickard.com/post/43150817</guid><pubDate>Tue, 22 Jul 2008 13:16:00 -0400</pubDate></item><item><title>Summize Twitter Sentiment Tracker: useless now, but could be...</title><description>&lt;img src="http://media.tumblr.com/UTLcksgZrbdov48mbyoZndRg_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;Summize Twitter Sentiment Tracker&lt;/b&gt;: useless now, but could be interesting once it becomes more sophisticated and twitter adoption rates rise</description><link>http://www.jessepickard.com/post/42127163</link><guid>http://www.jessepickard.com/post/42127163</guid><pubDate>Sun, 13 Jul 2008 17:08:23 -0400</pubDate></item><item><title>I hate long lines. I could have gotten caught in one waiting for...</title><description>&lt;img src="http://media.tumblr.com/UTLcksgZrbdafdecaQJGIMSC_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;I hate long lines. I could have gotten caught in one waiting for the iphone, but instead I check Summize for activity around the words “Apple Store” from Twitter users in NYC. &lt;/b&gt;</description><link>http://www.jessepickard.com/post/42098049</link><guid>http://www.jessepickard.com/post/42098049</guid><pubDate>Sun, 13 Jul 2008 10:24:06 -0400</pubDate></item><item><title>So far the focus on locus: location based services conference at columbia is great. Nice to step out...</title><description>So far the focus on locus: location based services conference at columbia is great. Nice to step out of the social media echo chamber.</description><link>http://www.jessepickard.com/post/41893049</link><guid>http://www.jessepickard.com/post/41893049</guid><pubDate>Fri, 11 Jul 2008 11:20:48 -0400</pubDate></item><item><title>Skyhook exec: 40+ mobile soc net apps outfor iphone in 30 days. My money ison loopt but facebook app...</title><description>Skyhook exec: 40+ mobile soc net apps outfor iphone in 30 days. My money ison loopt but facebook app might crush itif it gets location aware</description><link>http://www.jessepickard.com/post/41893050</link><guid>http://www.jessepickard.com/post/41893050</guid><pubDate>Fri, 11 Jul 2008 11:20:48 -0400</pubDate></item><item><title>Listening to skyhook exec chat about location based services</title><description>Listening to skyhook exec chat about location based services</description><link>http://www.jessepickard.com/post/41893051</link><guid>http://www.jessepickard.com/post/41893051</guid><pubDate>Fri, 11 Jul 2008 11:20:48 -0400</pubDate></item><item><title>Technorati test post</title><description>&lt;a href="http://technorati.com/claim/4v29jtkm7y" rel="me" target="_blank"&gt;Technorati Profile&lt;/a&gt;</description><link>http://www.jessepickard.com/post/41800544</link><guid>http://www.jessepickard.com/post/41800544</guid><pubDate>Thu, 10 Jul 2008 16:57:37 -0400</pubDate></item><item><title>How Mozilla used social media to set a world record</title><description>&lt;a href="http://blogs.zdnet.com/feeds/?p=140"&gt;How Mozilla used social media to set a world record&lt;/a&gt;</description><link>http://www.jessepickard.com/post/41620118</link><guid>http://www.jessepickard.com/post/41620118</guid><pubDate>Wed, 09 Jul 2008 11:18:44 -0400</pubDate></item><item><title>I’ve always wondered if TinyURL was going to do anything will all the data. Glad to see Bit.ly...</title><description>I’ve always wondered if TinyURL was going to do anything will all the data. Glad to see Bit.ly do something cool &lt;a href="http://bit.ly/24SAWr" target="_blank"&gt;http://bit.ly/24SAWr&lt;/a&gt;</description><link>http://www.jessepickard.com/post/41513667</link><guid>http://www.jessepickard.com/post/41513667</guid><pubDate>Tue, 08 Jul 2008 16:52:06 -0400</pubDate></item><item><title>"The hallmark of any great brand is authenticity"</title><description>“The hallmark of any great brand is authenticity”</description><link>http://www.jessepickard.com/post/41510715</link><guid>http://www.jessepickard.com/post/41510715</guid><pubDate>Tue, 08 Jul 2008 16:22:47 -0400</pubDate></item><item><title>Teleport Across Virtual Worlds
Terribly corny video…but...</title><description>&lt;object width="400" height="336"&gt;&lt;param name="movie" value="http://www.youtube.com/v/v45EOma7wDo"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/v45EOma7wDo" type="application/x-shockwave-flash" width="400" height="336" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;h1 class="titlelink"&gt;Teleport Across Virtual Worlds&lt;/h1&gt;
Terribly corny video…but still a cool step forward for virtual worlds.</description><link>http://www.jessepickard.com/post/41499737</link><guid>http://www.jessepickard.com/post/41499737</guid><pubDate>Tue, 08 Jul 2008 14:38:16 -0400</pubDate></item><item><title>At new york tech meetup listening to a pluribo present. Very cool user review summary startup</title><description>At new york tech meetup listening to a pluribo present. Very cool user review summary startup</description><link>http://www.jessepickard.com/post/40616396</link><guid>http://www.jessepickard.com/post/40616396</guid><pubDate>Tue, 01 Jul 2008 20:02:54 -0400</pubDate></item><item><title>Blik + Threadless = brilliant http://tinyurl.com/4r6v9b</title><description>Blik + Threadless = brilliant &lt;a href="http://tinyurl.com/4r6v9b" target="_blank"&gt;http://tinyurl.com/4r6v9b&lt;/a&gt;</description><link>http://www.jessepickard.com/post/40550561</link><guid>http://www.jessepickard.com/post/40550561</guid><pubDate>Tue, 01 Jul 2008 09:38:23 -0400</pubDate></item><item><title>Nice work from VW</title><description>&lt;img src="http://media.tumblr.com/UTLcksgZrav4x7cfUVhiLzo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;Nice work from VW</description><link>http://www.jessepickard.com/post/40465377</link><guid>http://www.jessepickard.com/post/40465377</guid><pubDate>Mon, 30 Jun 2008 17:30:36 -0400</pubDate></item></channel></rss>
